1. Introductions Introduce Phase alias
At this stage introduce a new product was born and there is no target consumers who know that it takes the introduction of products with a variety of ways to target markets with a variety of ways.
2. Growth Stage Growth alias
When it is at this growth stage, consumers begin to recognize the products that the production company by the number of sales and profits are rising rapidly coupled with strong promotion. This will cause more and more sellers and distributors are also involved in order to take advantage of growing market demand for the company's products.
3. Maturity phase Maturity alias
At this maturity stage of the company's products have a saturation point it is not marked by the addition of existing customers so sales figures remain at a certain point. If the product has reached this stage, and the company did not immediately pursuing a strategy to attract the attention of consumers and merchants. This will lead to declining profits and sales tend to fall.
4. Decline Stage aka The decrease
In the decline stage of the company's products becoming obsolete consumers to switch to another product because the product already does not meet the needs of consumers or any other product better both in quality and quantity. This will result in the amount of sales and profits obtained by producers and traders will decrease drastically or slowly but surely and eventually die
